Email marketing is a cost-effective way to reach more audiences and drive sales. Sales and marketing team use this email marketing as their powerful tool. With the right email marketing they can improve their traffic and achieve their sales targets.
But here comes a question, “is it possible to enhance efficiency and boost sales by handling manually?” Really it is not possible to check thousands of emails daily and reply every email on time. So, there may be high chances of missing positive leads.
Here comes your secret weapon to manage these struggles – Email sequence. With a proper email sequence, marketing and sales team can automate their email marketing processes. This email workflow automation can help the CRM team to reduce their email bounce rate enhance their lead management and convert more prospects to loyal customers.
This article elaborates on what email sequences is, must-have email sequences, and how to setup email sequences.
Read: Building Online Influence: A CEO’s Essential Social Media Strategy
What is email sequence?
Email sequence is a series of emails that are set to be sent automatically to the prospects or customers for a specific action. These email sequences will be triggered at various points to engage customers at the right time. Email sequences take various forms and each serves different purposes. The number of emails in a sequence, email content, time to deliver the message, and the trigger points may vary based on the requirements.
Must-have email sequences
Businesses use email marketing tool to automate their repetitive tasks in email marketing. This email sequences help the team to automate the process with personalized content to enhance their engagement rate. The effective CRM email management must have some email sequences in their automation. Here are some of them:
- Welcome email sequence: When a new customer subscribes or register in your portal, setup an email sequence to with a welcome message and utilize this email sequence to introduce your brand.
- Lead nurturing email sequence: Lead nurturing email sequence help the sales and marketing teams by providing new leads. These leads were showing interest on your brand, and they would have given their email ids in exchange of valuable content called lead magnet.
- Customer engagement sequence: Marketing and sales team can use this email sequence to enhance their customer engagement. In certain trigger points, engagement sequence will be activated, and the email will be delivered to the customers with CTAs to increase traffic and sales.
- Re-engagement sequence: After the engagement process, there is no proper action from the customer side for a certain period of time, then this re-engagement email sequence will be triggered to engage the customer again.
- Lead conversion email sequence: Lead conversion email sequence is designed as it takes the customer to the next level. The message in this email will create a sense of urgency or provide them with a lead magnet to make them better decision to go ahead in the purchase journey.
- Reminder email sequence: This remainder email sequence can be set to send reminders to the customers regarding their purchase stage, items in cart, their next process, or some due dates.
- Follow-up email sequence: A proper follow-up is always required to complete a sales process. They need to provide several follow-ups without forgetting. So, this follow-up email sequence can be set in a certain interval.
- Renewal email sequence: Renewal email sequence help the team to automate the reminders and notifications regarding their renewal of their subscription.
- Onboarding email sequence: For engaging the new employees in their onboarding process email sequence can set to automate the process. This helps the new employee and the management to go in a smooth relationship.
- Training email sequence: To train the employees, email sequence can be set in various stages. This can automate the training process based on the level of every employee.
How to setup email sequences
- Define your goals: Before setting email sequences, setup your goals. Email sequences serve various purposes. So clearly understand the purpose and requirements of your email sequence.
- Identify trigger points: Decide when your email sequences should be activated. These trigger points are crucial to achieve success in setting email sequences.
- Consider the number of emails: The number of emails does not have any limits. Based on the requirements, you can plan your number of emails and frequency to set your sequence.
- Make the email content more personal: Personalization is also very important in email marketing. So, make the email content more personal to the customers.
- Include CTA: Include CTAs to provide path to enter your websites directly. It makes the process simple for your customers and saves their time and effort. It takes your leads to the next level in your sales process easily.
- Create email templates: When you create email sequences for any purpose, save it as templates for your further use. It reduces the time and effort in repeating the same process again and again.
- Set up automation: Once everything done, create automation in your email automation tool. This helps you to trigger your email sequences at the right time to enhance your email marketing efficiency.
- Test before implementation: Even though you have done everything perfectly, you still need to test the entire process before implementing in real time. This helps you to avoid any errors and enhance your accuracy.
Conclusion
In digital marketing, email marketing becomes the powerful tool to reach the right audience effortlessly. Sales and marketing team should set the right email sequences to automate their email marketing. This enhances the customer engagement, lead conversions, sales, and customer satisfaction. By setting up the right and efficient email sequences the CRM team can achieve their goals and targets efficiently and drive sales.
